“In terms of supply-chain, there are certain things that are old, certain things that are new and certain things that are futuristic. There are also things that are timeless, and the women and men of South Africa have shown that the timeless elements of what they do, have been the most important. And that is 1) knowing your supply-chain, and 2) having access to partners that will bring your products to the markets you need to penetrate, when you need to do that. The people of Citrusdal have stayed true to controlling their supply-chain and thereby guaranteeing freshness and availability of their products in the US marketplace.”
– Leo Holt, President Holt Logistics, June 2022
We are moving into the next phase of our business and as such, we want to take a moment to look back on the past five years and provide insight into the direction we are heading!
Watch this video to hear from me and please take a moment to stay informed with the key points outlined below.
2019 – 2023 Overview:
- Sustained growth of almost 2,5 times (125%) from 2023
- Gained access to all US ports in 2020, during an administrative change and global pandemic.
- Installed container shipments into the port of Philadelphia in 2019 and re-installed again in 2023.
- Boosted container shipments into the port of Philadelphia by 100%, 2019 – 2023.
- Loaded a record number of conventional vessels 17x in 2022.
Summer Citrus trade newsletter expanded its global footprint (with a focus on the US market) by 250%
Goals Established:
- Execute a business model of managing supply and demand.
- Taking control of the total supply-chain.
Focusing on increased demand for our product. - Choosing the right partners and building long-term business relationships.
- Connecting the group of service providers in the Cape Town environment with a focus on the US program.
- Short line of communication throughout the supply chain.
- Secure market share in a sustained way.
- Respect a commodity (citrus) with an ever-changing life cycle and adhere to strict timelines.
- Sell to the USA with confidence!
If you are in need of citrus to round out your summer category sales, please connect with one of our familiar and seasoned importers.
Remember, feel free to share our trade newsletter with industry friends and colleagues. The more the merrier!
Proudly shipping and selling the world’s finest Summer Citrus,
Suhanra Conradie
CEO – Summer Citrus from South Africa
suhanra@summercitrus.com
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